How iC Works
iC is a web application that guides you through your strategic planning process.

- Begin by developing a custom-tailored survey using our advanced situational assessment tool. Identifying and phrasing the right factors that go into the survey is essential. If the factors are wrong, the resulting analysis will likely draw the wrong conclusions. To greatly reduce that possibility, iC lets you invite as many people as you wish to evaluate the factors and provide corrective suggestions before the survey is released.
- iC displays the results of your survey in 4-quadrant matrix that pinpoints the sources of your strengths, weaknesses, opportunities and constraints. The factors in the matrix are color-coded to highlight the level of group concensus. The results can be filtered by a category of factors and/or by individual attributes collected during the survey. This tool allows you to confront the brutal facts, an activity shared by highly successful organizations profiled in Good-to-Great by Jim Collins. This tool also helps you to identify bright spots.
- Use the insights collected from the survey to conduct a root cause analysis that will reveal core issues. Rather than address superficial symptoms that may return, you'll identify and treat their root causes to effect real organizational change. Also, use this tool on your bright spots to perform another activity shared by highly successful organizations, unearthing your core hedgehog concept.
- Rather than waste time and money trying several different strategic plans in real time, you have the luxury of testing each outcome with our what-if scenario tool. Visually compare each scenario against the baseline situational assessment to determine which one represents the best investment.
- Finally, things rarely go exactly as planned. To stay relevant, conduct ongoing progress checks against the baseline situational assessment and adjust your strategy as needed. With iC, the plan remains dynamic and flexible.
iC capitalizes on ground-breaking research that identifies the most favorable conditions for groups to make consistently accurate assessments, outlined in The Wisdom of Crowds by James Surowiecki.
3rd i Designs is not affiliated with either Jim Collins or James Surowiecki.
