| Participant Users Guide |
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| Introduction |
Chances are you are reading this because you have
been invited to participate in a strategic analysis session.
Strategic analysis is about assessing an individual's or organization's current
situation, identifying and testing strategies for improving that
situation, and finally selecting/implementing those strategies that look the most
promising. You have been invited because you possess knowledge
and/or ability that is vital to that process. There are up to 3
roles that you may be asked to play:
- Collaborator - Collaborators are invited early in the process
to view the analysis as it is being designed and to make suggestions to
the moderator on how to improve the analysis.
- Respondent - Once the design phase is completed, respondents
vote on the factors that comprise the analysis and provide insights.
After their initial vote, respondents can view their individual
results in a 4-quadrant matrix.
They can then update their votes (their
initial votes are saved for comparison).
- Observer - Once voting has begun (and after it has closed),
observers can view the group results (including all of the insights) as well as filter them by category
and attributes.
You may have been given a combination of these roles. Note: Even if you are not invited as a
collaborator, you should read that section because it explains
functionality that is also used for respondents and observers.
Observer-only participants should read the respondent section for the same
reason. By now you probably can't wait to get started, so
let's set you up with a free account. |
| Creating an Account |
| The first step is to create you own account. This is
free and will take about 1 minute. For your trouble, you will
receive a 10-user pack that you can use
to create your own analyses! Responding to other people's analyses is always free.
Click on the "Create Account" button on the
menu bar and fill in the required information. Make sure that you
use the same email address that the invitation was sent to.
Otherwise iC will not be able to match the invitation with your account.
After you click the "Save" button, you will be taken to the main page
with "Welcome [Your Name]" at the top. If you don't see this, click
the "Home" button. The main page is where you create/access
analyses you have created (top table) and access your invitations (bottom table).
If you were invited to an analysis, you should see a link in the
invitations table describing the name of the analysis. Next to that link
is the date you were invited, the role(s) you were asked to play, the
current status of the analysis ("Design", "Voting", "Causes", "What-Ifs" or "On-Going"), and the
name of the moderator who invited you as a link so you can send that
person an email.
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| Participating in an Analysis |
Now for the fun part! Depending on your role(s) and
the status of the analysis, when you click of the invitation, you will see
a different page. The possibilities are as follows:
- Collaborator/Design - If you have a "C" in your "Role(s)" and
the status is set to "Design", then you will be taken to the suggestions
page. On the left side of the page you will see a link back to the
main menu. Below that is a manila box containing the name,
description and whether the analysis is set to anonymous.
Anonymous will always be set you "Yes". This means that any
suggestions, votes and insights provided will be anonymous to everyone
else (including the moderator), so you can feel free to express
your mind (as long as your writing style isn't traceable). For
more on this, check out our Privacy Policy.
The green box below contains the factors that go into the analysis.
They are numbered in the order in which they were created. Next to
a factor may be a category (optional), which is a way to group factors
for sorting and filtering. A category can be called anything and
there is no limit as to how many categories can be created for an
analysis (but only one per factor). It's best if the categories
are mutually exclusive (i.e. their concepts don't overlap), but that is
difficult to achieve perfectly. Next to the category is the type
(also optional). Type describes whether the factor is internal or
external to the individual/organization and whether it has a positive or
negative effect. There are 4 types:
- Strength - A strength is a positive internal characteristic
of the organization. Generally it is something you possess today
as opposed to in the future.
- Weakness - The flipside of strength, a weakness is a
negative internal characteristic of the organization that exists in
the present.
- Opportunity - Opportunities are external to the
organization and are positive. They can exist in the future.
- Constraint - The flipside of opportunities, constraints are
external and are negative. They can also exist in the future.
Some factors won't have a clear-cut type. Respondent must choose
the type that most closely fits their perception of the factor.
Types selected by the moderator can be changed by respondents for
their vote. The purpose of pre-filling types is one of convenience
so that the respondent has less to fill out, but also has the downside
of biasing the respondent to think about the factor in a certain
way.
Sorting capability in iC is very powerful. All the
columns can be sorted by clicking on the link for the column heading.
The first time you click on the link, the column will be sorted in
ascending order (represented by an up-arrow). The second time you
click the link, it will re-sort in descending order (represented by a
down-arrow). If you click on additional column headings, it will
perform lower order sorts (in either ascending or descending order
depending on how many times you click the link). The arrows will
be numbered according to the order of precedence of sorting. To
reset the sorting, click the "Reset Sorting" link.
On the right side of the page is a suggestion box. Enter your
suggestion and click the "Add/Update Suggestions" button. That suggestion is now
viewable by the moderator. You can update that suggestion
anytime by making changes and clicking the "Add/Update Suggestions" button again.
Once you click the "Submit" button, you will see a new empty suggestion
box to enter another suggestion. Next to each submitted suggestion
box, you will see a red "X". Clicking it will delete the
suggestion (after verifying that you are sure you want to do this) so
that it is no longer viewable by you or the moderator.

- Respondent/Voting - If you have a "R" in your role and the
status is set to "Voting", then you will be taken to a survey.
Depending on how the moderator sets up the survey, you may see an
attributes survey at the top of the page inside a rose-colored box.
Attributes help the observers to understand how different groups of
people viewed the analysis. This survey is optional. Note:
If you have taken a survey before, some or all of the attributes survey
may be pre-filled to save you the trouble. No one will know
what attributes you have selected.
After the attributes survey (if there is one), you will see a
manila-colored box with the name of the analysis, the description of
the analysis and whether your responses will be anonymous.
After that you will see a 2-tone green box containing the analysis
survey. Before you fill out the survey, decide if you want to sort
it first (sorting is not as sophisticated here as described above).
Once you have begun to fill out the survey do not re-sort or you
will lose your responses. There is no time limit for
taking the survey once you begin (your session will never time out), so
take all the time you need. Also it is important that you do
not submit the survey before you have addressed all of the factors
because the system will count your non-votes as indications that those
factors were unimportant (at least they will be considered that way as
your first impression).
For each factor you must select a type (described above). Some
or all of the types may be pre-selected for you, but feel free to change
them if you don't agree with the moderator. Next to the type is
the score for the factor. It indicates the extent to which the type you selected is true and inpacts the analysis. If you give the score a "0", you are saying that it is a non-factor.
Finally there is an insights text box where you have the option of
explaining why you voted the way you did. Your insights could be
helpful to other respondents/observers in influencing their perception
of certain factors.
Once you click the "Submit" button, you will be taken to a page that
graphs your responses onto a 4-quadrant matrix. The blue squares
are the factors and the circle is the overall analysis (average of the
squares). Some of the factors will be obscured or completely
hidden by other factors. To find a factor, you can click on its
number to the right of the graph and it will be highlighted in
yellow/bold. The color of the circle will vary according to how
spread-out the squares are. The more tightly packed the factors,
the bluer the circle (stable). The more spread-out the factors,
the more the color shifts through to green or red (volatile). The
more volatile an analysis, the more unpredictable the outcome.
Above the graph is the survey comparing your initial survey to any later changes. If you also are an observer, you will be able to compare your votes to that of the
group. You can update your responses as many times as you wish
before voting is closed. The survey uses the more powerful form of
sorting described above. Be careful to submit any updates to
your responses before you re-sort or you will lose your changes.
Next to that (if you are also an observer) is the group
average ("Grp"). This is how the the group on average felt about the factor.
"Con" stands for
concensusamong the group.
The "#" column next to insights shows the number of insights recorded
for each factor (including yours). To view the insights, click on
the numbered link (if a link exists - there may not be any insights for
a given factor) and you will see a popup displaying them.
"Viewer Control" at the top of the page has a drop-down menu called
"View Graph by Type". This is where you can switch the graph
between your analysis and the group's analysis (if you are also an observer) as well as between first
pass (or impression) and latest pass. The initials in the circle
will indicate which view is being represented. You may notice that
for the group's analysis, the squares can change color. That is
because a factor's volatility can be measured for a group's analysis,
but not for an individual's. Also note that the more the color
shifts for a factor, the lower the concordance.
The print icon to the upper-right of the page will take you to a more
printable page.
- Respondent/What-If Scenarios - After you've participated in the assessment, you may also be asked to participate in one or more what-if scenarios. A what-if scenario is typically a strategy designed to address deficiencies identified in the analysis. You may be invited to analyze the strategy in the same way as described above or the moderator may decide to skip the analysis of the strategy and go directly to testing how it would affect the assessment as a what-if. If the analysis has moved to the what-if stage, the status indicated for the analysis on the welcome page will read "What-Ifs".
When you click on the analysis, it will take you to a page listing the available what-if scenarios. If you are also an observer, the first option in the list is not a what-if, but the results from the group's latest pass of voting. Each option after that will take you to a survey on how that what-if will affect the assessment.
The what-if survey will look similar to the survey you filled out before with a few differences. First you will notice that the what-if scenario is at the top of the page highlighted in red. Instead of the "Type" column, you will see "Your Latest Pass", which includes the last type/score you selected for each factor. Next to that, score is pre-filled with your last selection. Score has a wider range here because it can shift between strengths-weaknesses and opportunities-constraints. That's the reason for the letter preceding the value. It signifies the type being selected.
In the results page you will see 2 new options in the "View Graph by Type" menu, "View Your What-If" and "View Group's What-If". The first shows the shift between your latest pass and your what-if. The second shows the shift in the group. The survey will now include the group's average shift for the likelihood and impact. The insights listed only relate to that what-if and not the original assessment.

- Observer/Voting or Closed - What the observer sees is very similar
to the results page that the respondent sees with a few differences other than those already explained above.
First, viewer control is enhanced to include the ability to filter by
category and by attributes (if any). To select or de-select
multiple attributes, hold down the "Ctrl" key while clicking on each
attribute. If you filter the attributes so that there are fewer
than 3 respondents represented, iC will not show you the results in
order to preserve anonymity.
If you are not also a respondent, you will see two other differences.
First, viewer control will not let you see your individual results (you
don't have any). Also the "Analysis Results" table below will not
show type, likelihood, impact or your individual insight. Instead,
you will see "Internal (X-Axis)", "External (Y-Axis)" and "Avg".
Internal is the range between strength (positive number) and weakness
(negative number). External is the range between opportunity
(positive number) and constraint (negative number). Avg is the average
of Internal and External.
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| Creating Your Own Analyses |
| By now may have some ideas on how you would like to use iC for your own analyses. Besides being able to participate in others people's analyses for free, you receive a 10-user pack to create your own analyses!
If you later wish to purchase more surveys or an annual membership, just click on the "Manage
Account" button on the menu bar. After you click "Preview
Order", you will be taken to a confirmation page with a "Buy" button.
Clicking on that button will take you to PayPal where you can place a
secure transaction. If you do not reside in the United States, PayPal will show you how much your order is in your currency and will perform the conversion for you. PayPal will automatically notify iC of the
successful transaction and iC will automatically update your account.
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| Conclusion |
| The fact that you were invited to participate in a
strategic analysis means that your input is important to the person who
created the analysis. Your input is important to the creators of
this website too. If you have any questions or comments, please
email us at
support@3rdidesigns.com. |
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